National Bourbon Day
Bourbon: The Resurgence of a Classic Spirit and the Timeless Old Fashioned
In the realm of spirits, few have witnessed a resurgence as remarkable as bourbon. From its humble origins to its peak in popularity during the 1960s, followed by a period of decline, bourbon has experienced a renaissance in recent years. Today, this iconic American whiskey has become a symbol of sophistication and class, captivating the palates of whiskey connoisseurs and cocktail enthusiasts alike. Join us on a journey through time as we explore the history of bourbon, its decline, and its triumphant return to popularity, while also discovering the timeless appeal of the classic Old Fashioned cocktail.
The Birth and Rise of Bourbon
The story of bourbon begins in the late 18th century in the rolling hills of Kentucky, where farmers and distillers found that the local corn, combined with the unique limestone-filtered water, produced a distinctly flavorful whiskey. Bourbon's popularity grew rapidly, and by the mid-19th century, it had become one of America's most beloved spirits. Its appeal stemmed from its rich and smooth flavor profile, characterized by notes of caramel, vanilla, and oak.
The Golden Age and Decline
Bourbon's golden age dawned during the mid-20th century, especially in the 1960s, when it reached its zenith of popularity. Popularized by influential figures such as Frank Sinatra and the TV show "Mad Men," bourbon became synonymous with style, sophistication, and the cocktail culture of the era. However, as tastes evolved and vodka and other spirits gained prominence, bourbon faced a decline in the following decades. The once-revered whiskey fell out of favor, considered by some as old-fashioned and lacking excitement.
The Resurgence of Bourbon
The turn of the 21st century marked a significant turning point for bourbon. Whiskey aficionados and bartenders began rediscovering its timeless charm, prompting a resurgence of interest in this classic American spirit. Discerning drinkers sought out the craftsmanship, heritage, and depth of flavor found in small-batch and single-barrel bourbons. As the craft cocktail movement gained momentum, bartenders embraced bourbon as a key ingredient in innovative and artisanal drinks.
Bourbon's revival was fueled by several factors. First, consumers developed a greater appreciation for traditional craftsmanship and locally sourced products. Bourbon, with its deep ties to American history and its distilling traditions, perfectly embodied these values. Second, a younger generation of drinkers sought out spirits with authenticity, gravitating towards the rich heritage and stories behind bourbon brands. Finally, whiskey enthusiasts and collectors sparked a fervor for limited-edition releases and sought-after expressions, turning bourbon into a coveted item.
The Timeless Appeal of the Old Fashioned
Amidst bourbon's resurgence, the Old Fashioned cocktail has stood the test of time as a classic and sophisticated drink. Dating back to the early 19th century, this timeless concoction showcases bourbon's versatility and complexity. Its simple yet elegant preparation, combined with the depth of flavors from the whiskey, sugar, and bitters, has made the Old Fashioned a staple in cocktail bars worldwide.
We recommend you try:
1) Michter’s: Michter’s is a highly regarded bourbon brand known for its exceptional small-batch whiskies with limited quantities. Handcrafted in Kentucky, their bourbons boast a rich heritage and thorough attention to detail, offering complex flavors and a smooth finish that whiskey enthusiasts adore.
2) Wiseman Bourbon: Wiseman Bourbon, produced by Stoli USA, is a premium bourbon that showcases the artistry of distillation. With a focus on quality ingredients and a meticulous aging process, Wiseman Bourbon delivers a balanced and flavorful experience, capturing the essence of classic bourbon with a modern twist, leaving hints of toffee, caramel, dry oak and muted raspberry on your palate.
Once you’ve selected your bourbon, enjoy this classic Old Fashioned recipe:
Ingredients:
- 2 oz bourbon
- 1 sugar cube or 1 tsp sugar
- 2-3 dashes of your favorite bitters
- Orange peel
- Ice cubes
Instructions:
1. Place the sugar cube or sugar in an Old Fashioned glass.
2. Add 2-3 dashes of bitters to the glass.
3. Muddle the sugar and bitters together until they form a paste.
4. Add a large ice